The REDS store is located at 7 Tsar Kaloyan Street, in the heart of Sofia's historic center. The boutique is the official REDS showroom – a multi-brand store known for luxury gold and silver jewelry, watches, and accessories. Our carefully selected range includes earrings, necklaces, bracelets, rings, and watches that will enhance your look, whether you are buying for yourself or looking for a gift.

The interior combines a modern minimalist look with fine luxury details. Exquisite diamond models are displayed in glass showcases, while special displays present the current collections from Bulgarian and international designers. Experienced consultants will help you choose the right piece of jewelry, explaining the purity of the metals and the concept behind each item.

The center of Sofia is a dynamic blend of culture and commerce. Just a few steps from the store are Hotel "Rila" and Hotel "Balkan". The area is surrounded by ministries, museums, boutiques, independent theaters, and restaurants. Within walking distance are the National Opera, the National Theatre, Bulgaria Concert Hall, the National Stadium, the Alexander Nevsky Cathedral-Memorial, the Russian Church, and the National Palace of Culture (NDK). Serdika metro station is about a five-minute walk away, and trams 10, 18, and 12 run from the Central Railway Station and Central Bus Station.

During your visit, you can explore the latest gold and silver collections, take advantage of exclusive promotions, and receive your purchases in elegant packaging.

Combine your shopping with a stroll along the nearby Vitosha Boulevard or a visit to the surrounding cafes and galleries. With its central location, expert staff, and carefully curated collections, the REDS store in Sofia is your destination for fine jewelry and unforgettable shopping.