About us

Romance… Excellence… Desire… Sensation… This is REDS.

REDS has been synonymous with quality and style for 15 years. We are stores and kiosks for jewelry of world-renowned and time-proven high-end brands. You can always find up-to-date and fashionable jewelry in our multi-brand boutiques in some of the largest shopping centers in Sofia and Plovdiv. For all other points in Bulgaria (and not only), we deliver within 24 hours, thanks to our online store.

REDS jewelry is part of the most intimate moments of our customers' lives. Moments of love, happiness, joys and pride... every precious moment of thousands of you is shared with a jewel by us. Attention to our customers and their needs is part of our company philosophy and at the center of every jewelry choice.

We at REDS know that today's consumer is more sophisticated and has a more individualized style. We believe that what you choose to wear often reflects your personal aspirations and dreams. That is why we offer you proven quality brands with proven quality and many years of experience. In REDS boutiques and here in our online store, you have the opportunity to buy the latest jewelry and watch collections of the hit brands Morellato, Maserati, Salvatore Plata, Rosefield, Engelsrufer, Police, Daisy Dixon and our brands created with lots of love for you - Senso Diamonds , Senso Gold and Senso Silver. We assure you, the list will increase, and we will continue to delight you with the best new collections, high quality and production standards!

REDS owes its development and established position in the market to the loyalty of its customers, the variety of models and brands offered, and the ability to satisfy every taste. With care for you, we strive for constant improvement meeting the highest global standards!

For those who don't follow us on Instagram and Facebook yet - don't waste time! There you will be able to closely follow our new collections, our activity and our current promotions.