The REDS stand in Bulgaria Mall is located on the ground floor of the shopping center, in close proximity to the main entrance. The mall's location – at 69 Bulgaria Blvd – provides convenient access both by car and public transport. Bulgaria Mall is one of the newest shopping complexes in Sofia, known for its impressive glass roof and spacious interior areas. Situated at the intersection of Bulgaria Blvd and Todor Kableshkov Blvd, it is close to the Manastirski Livadi and Borovo neighborhoods, with a beautiful view of Vitosha and quick access to the Ring Road.

At the stand, you will find a curated selection of gold and silver jewelry, watches, and accessories – classic and modern earrings, necklaces, rings, and bracelets. Products with diamonds and lab-grown diamonds are offered. Each piece is chosen to fit both everyday style and special occasions. The staff will gladly assist you with information about purity and hallmarks, sizes, materials, and care, as well as advice on gift selection.

Bulgaria Mall features four levels of retail space, a cinema, and various dining options. Parking is facilitated with a multi-level underground parking lot, and bus lines along Bulgaria Blvd and Todor Kableshkov Blvd connect the mall with the rest of the capital. After choosing your jewelry, you can combine your visit with shopping, cinema, or coffee. For convenience, you can place an order at reds.bg. Elegant gift packaging is available, and returns and exchanges are carried out according to REDS policy.