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Chiara Ferragni transforms the "pop" sensitivity of contemporary fashion into light and sparkling jewelry – necklaces, Earrings, bracelets, and rings designed to bring mood every day. The jewelry and watch collection is produced and distributed under a global license by Morellato Group (Italy) – a partnership that enhances the quality of materials and wide distribution. The first lines under this format went on sale in October 2021 and have since been released seasonally.
The aesthetic is immediately recognizable: the Eyelike eye, miniature stars, bright hearts, and even tennis rhythms of stones. These motifs combine romance, playfulness, and pure geometry – a language that reads from afar but remains delicate up close. The Eyelike symbol debuted in the brand's collections in spring–summer 2020 and quickly became an emblem.
Silhouette and Craftsmanship of the Jewelry
The silhouettes are clear and well-measured, with attention to proportions to sit beautifully on the skin. Necklaces often feature a fine link, a central pendant, and adjustable length – for example, 37–38 cm plus 4–5 cm extender, to fit both open necklines and t-shirts. In the silver capsules, longer variants (about 50 cm) for a more classic silhouette are also found.
Earrings come in both small "points of light" and hoops, as well as more striking dangling models with faceted stones. Bracelets rely on even rows of stones (tennis) or flat elements with the logo motif – comfortable for solo wear and for layering two or three. Rings range from thin solitaires with a single heart-shaped stone to wider bands with pavé; sizes on product pages are usually in the range 10–18.
Materials and Finish
The material approach is pragmatically modern. Most of the jewelry is made of brass with rhodium or gold plating and cubic zirconia (CZ) – a combination that provides shine, stable color, and good durability for everyday use. In the Silver 925 capsule, the brand offers jewelry made of 925 silver, including Earrings, rings, bracelets, and necklaces; lengths and available sizes are specified in the descriptions.
Product sheets clearly indicate the composition: for example, a necklace made of 925 silver with heart-shaped white zirconia and length 50 cm; the First Love model features rhodium plating on silvery brass and CZ stones, plus a length extender. The packaging is a branded box – a detail valued when gifting.
Signatures and "Icons"
Three ideas define the character of Chiara Ferragni in jewelry:
Eyelike – a stylized eye that appears as a pendant, a small charm on the clasp, or a graphic element in a string of stones. In contrast with fine chains and smooth metal, Eyelike acts as a small talisman and brand signature.
First Love – a line built around heart-shaped stones in delicate colors (light blue, pink, colorless). Here pavé elements, mini solitaires, and adjustable lengths – for example, 37+5 cm for necklaces – dominate, allowing easy layering.
Silver 925 – a selection of sterling silver for those who prefer a noble metal with natural weight and durability. It includes hoops, solitaires, and pavé bracelets, with exact sizes (10–18) and availability indicated on product pages.
Added to this is the "tennis" language – even rows of CZ with a central pendant (often a heart), which looks elegant both on a bracelet and a necklace.
How to Wear Chiara Ferragni
For a daytime urban rhythm, a First Love necklace in 37–38 + 4–5 cm with a small heart and mini hoops adds a soft shine to a shirt and denim – unobtrusive but memorable. In the evening, a tennis bracelet with a central heart and a thin Eyelike necklace – a combination that works with both a black dress and a satin blouse. If you love minimalism, a 925 silver hoop with pavé plus very small "point" type Earrings will highlight the manicure and watch without unnecessary gestures. And for a weekend out of town, add dangling Earrings in color (light blue or pink CZ) to a sweater and soft skirt for a lively but measured accent.
Size and Fit
Necklaces: you will most often find adjustable lengths (for example, 37–38 + 4–5 cm), which facilitates layering two or three rows. In the silver line, there are also 50 cm variants for a more classic fall below the collarbone.
Rings: sizes on product pages are usually marked 10–18. If you hesitate between two sizes, choose the larger for a wider band, and for thin solitaires, you can stay with your usual size. Check the specific model – the inner diameter and band profile affect the feel.
Bracelets: tennis and chain models often have a small extender on the clasp; if you like a looser fit, leave one extra centimeter.
Care
Jewelry with rhodium/gold plating and CZ is ideal for daily wear if cared for gently. Clean with a soft, dry cloth; for deeper cleaning, use lukewarm water and a drop of neutral soap, then dry. Avoid abrasives and soaking – especially for items with glued stones or coatings.
Store separately – in a pouch or box – to prevent rubbing against each other. Perfume, cream, and chlorinated water shorten the life of the coating; apply cosmetics before the jewelry. If your skin is sensitive, opt for the Silver 925 line, where the base is sterling silver.
Chiara Ferragni Then and Now
The Chiara Ferragni brand launched in 2013 as a shoe line and gradually grew into a full-fledged fashion label with clothing, accessories, and jewelry. Today, the brand maintains a wide network of stores and distributors; there is a special Store Locator for jewelry and watches covering dozens of countries. The partnership with Morellato Group – an Italian leader in fashion jewelry and watches – guarantees a stable industrial base and global distribution since October 2021.
Jewelry and watches by Chiara Ferragni are produced and distributed by Morellato Group under license – a model that usually brings clear quality procedures and support, including a certificate of authenticity and a two-year warranty.
Frequently Asked Questions